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Whisperings music6/4/2023 ![]() “But now, music gets used in so many different ways. “I t used to be that, to get signed, it had to be something that somebody thought they could sell to a mass market,” Breuner explains. That’s thanks to the rise of streaming services and an accompanying shift in listening habits. ![]() “Some of them are making far more money from their music than the artists than you see on major labels that sell OK but are not crossing the threshold of really having an income stream for years to come,” Breuner continues. ![]() “We have a large group of solo piano players that are making a killing, making $7,000 to $10,000 a month,” says Kevin Breuner, VP of Marketing for CDBaby, which touts itself as “ the largest global digital distributor of independent music.” She’s a star in her field - to the point where another pianist says, “ I’m not quite doing Michele McLaughlin numbers” - reportedly making around $250,000 a year. Nope: McLaughlin is an independent artist in her forties who makes contemporary instrumental solo piano music. Young artists in popular genres are racking up streams like crazy these days - presumably McLaughlin is an ascendant rapper releasing 90-second battering rams through SoundCloud? Or maybe she’s the guest vocalist on the latest reggaeton posse cut to rule YouTube? On October 3rd, Michele McLaughlin got some exciting news: Her music has been streamed over one billion times. ![]()
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